Flybuys gets a makeover in the latest supermarket war

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The supermarket giant is relaunching the loyalty program and it has promised to make reaching reward levels easier and quicker.

I’ve got a flybuys card. Don’t know where it is though, and I haven’t used it in years.

That doesn’t matter though because on Monday, 8 million packs containing 16 million flybuys cards will be delivered to homes across the country, in what is one of Australia’s biggest mailings in history.

Coles says, customers will now earn 1 point per $1 they spend, which is 50 per cent more value than previously and will be able to earn bonus points on around 200 items across its stores.

It’s also launching, through flybuys, the my5 discount system, which will allow customers to receive 10 per cent off any 5 products of their choice, as long as they spend more than $50.

New partners like Telstra, Webjet and AGL will be joining existing partners like NAB and Kmart.

This project will cost Coles tens of millions of dollars and is the latest shot in the supermarket wars, which IGA also entered into today.

It’s launched a national advertising campaign targeting Coles’ and Woolworths’ home brands, reminding customers that they can purchase premium brands without settling for the products with the grocery store’s name’s sake.

Tomorrow, rival Woolworths, which has its own Everyday Rewards scheme with Qantas and Optus as its partners, will unveil its third quarter sales results.

And for the record, I also have an Everyday Rewards card. I don’t know where that one is either.